A HARD HABIT TO BREAK

by drjudy on November 15, 2010

By Maureen Kedes | November 12, 2010

Dr. Judy Rosenberg in her treatment room

BHHS alumna Dr. Judy Rosenberg is planning a big media push for the American Cancer Society’s 35th annual Great American Smokeout.

My day job, when I’m not moonlighting as a blogger for Patch, is founder and president of Vertex Communications Company, a boutique PR firm in Los Angeles. I met Dr. Judy Rosenberg in the mid-1990s when I booked her for The Roseanne Show, the now-cancelled talk show starring Roseanne Barr. Rosenberg called me the other day to help her on her latest campaign. If you’re a Beverly Hills resident who still smokes, better find an ashtray fast. Dr. Judy is on her way.
A graduate of Beverly Hills High School, Judy Rosenberg, Ph.D., is a licensed clinical psychologist. Her doctoral dissertation was titled, “The Effects of a Mood-Altering Treatment on the Success Rate and Depression Level of Smokers Who Want to Stop Smoking.”
Rosenberg is a fiery, auburn-haired beauty with a fierce passion for breaking people of their bad habits. Her focus began with quitting smoking but has grown over the years to include bad habits and addictions of any kind, even personal relationship issues and poor dating patterns. In the 1980s, Rosenberg established anti-smoking programs at BHHS and also penned the book Kick It! with Judy Perlmutter, which has since sold more than a quarter of a million copies.
Rosenberg hopes to get smokers involved with the annual Great American Smokeout, sponsored by the American Cancer Society on Nov. 18. She wants people to start taking advantage of all the options out there for quitting smoking, including the electronic cigarette, or e-cigarette. According to the American Cancer Society’s website, the purpose of the event is to encourage “smokers to use the date to make a plan to quit, or to plan in advance and quit smoking that day. By doing so, smokers will be taking an important step toward a healthier life—one that can lead to reducing cancer risk.”
Here’s to you, Dr. Judy—let’s hope some Beverly Hills residents will heed the call!
Are you joining the Great American Smokeout this year? Tell us in the comments.
About this column: The dish on Beverly Hills.

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